Creating a website no longer requires coding expertise or hiring expensive developers. Drag and drop website builder tools have revolutionized how you can design websites, offering an intuitive way to build professional-looking pages. These tools are especially valuable for small businesses and individuals who want to establish an online presence without spending a fortune. In fact, 32% of small businesses now rely on these platforms, while 28% still lack a website entirely. With customizable templates and mobile-friendly designs, these builders make it easy to create stunning websites that meet modern digital standards. The global demand for such tools continues to grow, with the website builder market projected to double in value by 2030.

What Is a Drag-and-Drop Website Builder?

Definition and Functionality

A drag-and-drop website builder is a user-friendly platform that simplifies the process of creating websites. You can design your site without writing a single line of code. These tools allow you to drag elements like text, images, and buttons directly onto your page. This approach makes website creation accessible to everyone, even if you have no technical skills.

The functionality of these builders revolves around their intuitive interfaces. You can select from customizable website templates and adjust them to fit your needs. Whether you want to add a contact form, embed a video, or change the layout, these tools make it easy to set up your site with just a few clicks. This simplicity has made drag-and-drop platforms a popular choice for small businesses and individuals.

Key Features of Drag-and-Drop Builders

Drag-and-drop website builders come packed with features designed to help you create professional and user-friendly websites. Here are some of the key features you can expect:

• Customizable Templates: These builders offer a wide range of templates that you can personalize to match your brand or style.
• User-Friendly Interface: The drag-and-drop functionality ensures that you can easily move elements around without needing technical expertise.
• Mobile Responsiveness: Most platforms automatically optimize your site for mobile devices, ensuring a seamless experience for visitors.
• Easy Customization: You can tweak colors, fonts, and layouts to create a unique look for your website.
• Free Plans: Many builders provide free options, making them accessible to those on a tight budget.

These features make drag-and-drop builders ideal for creating websites that look professional and function smoothly.

Benefits for Personal and Business Use

Drag-and-drop website builders offer numerous benefits for both personal and business users. For personal projects, these tools allow you to showcase your portfolio, blog, or hobbies without spending a fortune. For businesses, they provide a cost-effective way to establish an online presence.

Starting a small business can cost between $2,000 and $5,000, and professional website design alone averages $6,760. By using a free drag-and-drop website builder, you can significantly reduce these expenses. With 32% of small businesses already using these tools, it's clear they are a practical solution. Additionally, the user-friendly website tools ensure that you can update and maintain your site without hiring a developer.

Whether you're launching a personal blog or a business website, these platforms make it easy to set up and customize your site. They save you time, money, and effort while delivering professional results.

Top 11 Free Drag-and-Drop Website Builders for 2025

PageOn.ai: AI-Powered Website and Presentation Builder

Key Features

PageOn.ai stands out as a cutting-edge drag and drop website builder powered by generative AI. It simplifies the creation process by offering tools like AI-powered search, intelligent content structuring, and customizable templates. These features allow you to design websites and presentations with minimal effort. Additionally, its data analysis capabilities make it a versatile tool for professionals who need to create reports or presentations quickly.

Pros and Cons

Pros:

• Streamlines website and presentation creation with AI-driven tools.
• Offers a wide range of customizable templates.
• Enhances productivity through intelligent content structuring.

Cons:

• Limited advanced design options compared to some competitors.
• May require a learning curve for users unfamiliar with AI tools.

Ideal Use Cases

PageOn.ai is ideal for professionals who need to create polished presentations or reports efficiently. It’s also a great choice for small businesses looking for a free website builder with advanced automation features.

How to Use PageOn.ai

To get started, sign up for a free account on the platform. Choose a template that fits your needs, then use the drag-and-drop interface to customize it. You can add text, images, and other elements with ease. The AI tools will assist you in structuring your content and optimizing the layout for a professional look.

Wix: Best Overall Free Website Builder

Key Features

Wix is one of the best drag-and-drop website builders available today. It offers thousands of website templates tailored to various industries. You can choose between the Wix Editor for full customization or Wix ADI (Artificial Design Intelligence) for a quicker setup. The platform also includes an app market where you can add functionalities like ecommerce capabilities or booking systems.

Pros and Cons

Pros:

• Extensive template library for diverse needs.
• Flexible options for both beginners and advanced users.
• Robust app market for additional features.

Cons:

• Free plan includes Wix branding on your site.
• Advanced features may require a paid plan.

Ideal Use Cases

Wix is perfect for small businesses, bloggers, and anyone looking for a responsive and versatile free website builder. Its flexibility makes it a top choice for users with varying levels of technical expertise.

Squarespace: Creative Professionals and Small Businesses

Key Features

Squarespace is known for its design-focused templates, making it a favorite among creative professionals. Its intuitive content management system allows you to update your site effortlessly. The platform also supports ecommerce capabilities, enabling small businesses to sell products online.

Pros and Cons

Pros:

• Stunning templates designed for creative portfolios.
• Easy-to-use content management system.
• Built-in tools for ecommerce and SEO.

Cons:

• Limited free plan options.
• Slightly steeper learning curve for beginners.

Ideal Use Cases

Squarespace is best suited for creative professionals like photographers, designers, and artists. It’s also a great option for small businesses in industries like food and retail, where visual appeal is crucial.

Weebly: User-Friendly Personal Websites

Key Features

Weebly is a popular drag and drop website builder that simplifies website creation for personal use. Its user-friendly interface allows you to build a site without any coding knowledge. You can choose from dozens of customizable website templates to match your style. Weebly also offers built-in eCommerce capabilities, making it easy to sell products online. The platform provides fully managed hosting and software updates, so you don’t have to worry about technical maintenance. Additionally, it integrates seamlessly with Square, enhancing its eCommerce functionality.

Pros and Cons

Pros:

• Easy to use, even for beginners.
• Fully hosted platform with automatic updates.
• Includes features like contact forms and image galleries.
• Responsive designs ensure your site looks great on any device.

Cons:

• Limited design flexibility compared to advanced builders.
• Free plan includes Weebly branding on your site.

Ideal Use Cases

Weebly is ideal for personal websites, portfolios, and small online stores. It’s perfect if you want a simple, free website builder that doesn’t require technical skills. With over 50 million sites powered by Weebly, it’s clear that many users trust this platform for its ease of use and reliability.

WordPress.com: Versatile Free Website Builder

Key Features

WordPress.com is one of the best drag-and-drop website builders for users seeking flexibility. It powers 42.7% of all websites on the internet, showcasing its widespread popularity. The platform offers a vast library of themes and plugins, allowing you to customize your site to suit your needs. Whether you’re creating a personal blog, portfolio, or business website, WordPress.com provides extensive options. Its user-friendly interface ensures that even beginners can navigate the platform with ease.

Pros and Cons

Pros:

• Highly customizable with themes and plugins.
• Suitable for both beginners and advanced users.
• Free plan available with essential features.

Cons:

• Advanced customization may require a paid plan.
• Free plan includes WordPress branding.

Ideal Use Cases

WordPress.com is perfect for personal blogs, creative portfolios, and small business websites. Its flexibility makes it one of the best website builders for users with diverse needs. If you’re looking for a free website builder that grows with you, WordPress.com is an excellent choice.

Webflow: Advanced Design Capabilities

Key Features

Webflow is a drag-and-drop website builder designed for professionals who want greater control over their site’s design. It offers advanced features like scroll-based effects, multi-step animations, and state-based interactions. These tools allow you to create polished, interactive websites that stand out. Webflow also supports custom CSS animations and integrates with GSAP for complex, performance-optimized designs. Despite its advanced capabilities, Webflow maintains a user-friendly interface, making it accessible to designers with varying skill levels.

Pros and Cons

Pros:

• Advanced design tools for professional-grade websites.
• Supports custom animations and external integrations.
• Responsive designs ensure a seamless user experience.

Cons:

• Steeper learning curve for beginners.
• Free plan includes Webflow branding.

Ideal Use Cases

Webflow is ideal for designers and developers who need advanced design capabilities. It’s perfect for creating interactive portfolios, agency websites, or any project requiring custom animations. If you’re looking for a drag and drop website builder that offers professional design tools, Webflow is a top choice.

Strikingly: Simple One-Page Websites

Key Features

Strikingly focuses on creating simple, one-page websites. Its drag and drop interface allows you to build a site quickly without technical skills. The platform offers a variety of modern website templates that are fully responsive, ensuring your site looks great on any device. Strikingly also includes built-in ecommerce capabilities, enabling you to sell products directly from your site. You can add sections like contact forms, galleries, or blogs with ease.

Pros and Cons

Pros:

• Easy-to-use drag-and-drop interface.
• Perfect for one-page websites with a clean design.
• Includes free hosting and SSL certificates.

Cons:

• Limited customization options for advanced users.
• Free plan includes Strikingly branding.

Ideal Use Cases

Strikingly is ideal for personal portfolios, event pages, or small businesses that need a simple online presence. If you want a free website builder that prioritizes speed and simplicity, this platform is a great choice.

Carrd: Minimalist Website Builder

Key Features

Carrd specializes in minimalist website design. It allows you to create single-page websites that are visually appealing and functional. The platform offers a selection of sleek, responsive templates that you can customize using its drag and drop editor. Carrd supports integrations with third-party tools like Google Analytics and payment processors, making it versatile for different needs. Despite its simplicity, Carrd provides features like forms, widgets, and animations.

Pros and Cons

Pros:

• Affordable premium plans with advanced features.
• Lightweight and fast-loading websites.
• Intuitive interface for beginners.

Cons:

• Limited to single-page websites.
• Free plan lacks advanced integrations.

Ideal Use Cases

Carrd is perfect for creating landing pages, personal profiles, or simple business sites. It’s an excellent choice if you value minimalism and need a free website builder for straightforward projects.

Jimdo: Small Business Websites

Key Features

Jimdo is a drag and drop website builder designed for small businesses. It offers AI-powered tools to help you create a professional site in minutes. The platform includes customizable website templates, ecommerce capabilities, and SEO tools to enhance your online visibility. Jimdo also provides responsive designs, ensuring your site works seamlessly on mobile devices. With built-in analytics, you can track visitor engagement and improve your site’s performance.

Pros and Cons

Pros:

• AI tools simplify the website creation process.
• Includes ecommerce capabilities for online stores.
• Fully responsive designs for mobile users.

Cons:

• Limited design flexibility compared to advanced builders.
• Free plan includes Jimdo branding.

Ideal Use Cases

Jimdo is ideal for small businesses looking to establish an online presence. It’s used by approximately 317,994 companies and holds a 4.0% market share in the website builder category. If you need a free website builder with tools tailored for small businesses, Jimdo is a strong candidate.

SITE123: Quick Website Creation

Key Features

SITE123 is a drag and drop website builder designed for users who value speed and simplicity. It offers an all-in-one solution that allows you to go from concept to launch in record time. The platform provides a variety of customizable website templates, making it easy to create a professional-looking site. Its mobile responsiveness ensures your website functions seamlessly across different devices. SITE123 also boasts swift loading times, which help maintain user engagement. For those seeking a quick website setup, this platform delivers efficiency without compromising quality.

Pros and Cons

Pros:

• Extremely fast and efficient for creating websites.
• Mobile-responsive designs ensure compatibility with all devices.
• Free hosting and SSL certificates included.

Cons:

• Limited design flexibility compared to advanced builders.
• Free plan includes SITE123 branding.

Ideal Use Cases

SITE123 is perfect for users who need a quick website setup without technical expertise. It’s ideal for small businesses, event pages, or personal projects where speed and simplicity are priorities. If you’re looking for a free website builder that emphasizes efficiency, SITE123 is an excellent choice.

Google Sites: Basic Free Website Builder

Key Features

Google Sites is a straightforward drag and drop website builder that integrates seamlessly with other Google apps like Google Docs and Google Forms. It’s a free platform designed for basic website needs, offering a simple interface and easy collaboration tools. When paired with Google Workspace, it becomes a powerful tool for small businesses managing basic projects. However, it lacks advanced features like blogging capabilities, ecommerce functions, and custom domains. Despite these limitations, Google Sites remains a reliable option for personal projects or small teams.

Pros and Cons

Pros:

• Free to use and integrates well with Google apps.
• Collaboration tools make it suitable for team projects.
• Simple drag-and-drop interface for easy website creation.

Cons:

• Limited customization options.
• Lacks essential features for complex websites.

Ideal Use Cases

Google Sites is best suited for personal projects, internal team websites, or small businesses with basic needs. It’s a good choice if you’re already using Google Workspace and need a free website builder for simple tasks. While it may not meet the demands of advanced users, it’s effective for creating functional, no-frills websites.

How to Use Drag-and-Drop Tools to Create a Website

Step-by-Step Guide

Creating a website with a drag and drop website builder is straightforward. Follow these steps to get started:

1. Choose the Right Platform: Select a builder that fits your needs. Free website builders like Wix or Weebly are great for beginners. Evaluate their features and decide which one aligns with your goals.
2. Sign Up and Select a Template: Create an account on the platform. Browse through the available templates and pick one that matches your vision. Templates save time and provide a professional starting point.
3. Customize Your Layout: Use the drag-and-drop interface to add or rearrange elements. You can include text boxes, images, buttons, and more. Adjust colors and fonts to reflect your brand or personal style.
4. Add Essential Features: Incorporate key elements like contact forms, navigation menus, and social media links. If you’re building a business site, consider adding an ecommerce section or booking tools.
5. Preview and Test: Before publishing, preview your site to ensure it looks good on both desktop and mobile devices. Test all links and interactive features to confirm they work properly.
6. Publish Your Website: Once satisfied, hit the publish button. Most platforms offer free hosting, so your site will be live immediately.

Tips for Professional Design

A well-designed website leaves a lasting impression. Here are some tips to elevate your site’s appearance:

• Keep It Simple: Avoid clutter. Use white space to make your content stand out. A clean layout improves readability and user experience.
• Use High-Quality Images: Blurry or pixelated images can make your site look unprofessional. Opt for high-resolution visuals that align with your theme.
• Prioritize Mobile Responsiveness: Many visitors browse on their phones. Ensure your site adapts seamlessly to smaller screens.
• Choose Readable Fonts: Stick to simple, legible fonts. Avoid using too many font styles, as this can distract users.
• Highlight Call-to-Actions (CTAs): Make your CTAs, like “Sign Up” or “Shop Now,” prominent. Use contrasting colors to draw attention.

Common Mistakes to Avoid

While drag-and-drop tools simplify website creation, some common errors can hinder your progress. Avoid these pitfalls:

• Overcomplicating the Design: Adding too many elements can overwhelm visitors. Stick to a clear and focused layout.
• Ignoring Updates: Platforms like Weebly have faced criticism for outdated features. Regularly check for updates to ensure your site runs smoothly.
• Neglecting Navigation: Poor navigation frustrates users. Ensure menus are easy to find and intuitive to use.
• Skipping Testing: Bugs can arise, especially with platforms like Wix, where unstructured editing sometimes causes issues. Always test your site before publishing.
• Choosing the Wrong Platform: Some builders, like Hubspot CMS, may have high costs or steep learning curves. Research thoroughly to avoid unnecessary expenses.

By following these steps and tips, you can create a polished website that meets your needs while avoiding common mistakes.

Tips for Choosing the Right Free Website Builder

Assessing Personal vs. Business Needs

Choosing the right drag and drop website builder starts with understanding your goals. Are you creating a personal blog, a portfolio, or a business website? Each purpose has unique requirements. For example, a personal blog might need simple templates and basic blogging tools, while a business website may require e-commerce features, appointment booking systems, or member-only areas.

You should also consider the size of your current operation and future growth plans. If you’re running a small business, look for free website builders that can scale as your needs expand. Platforms with built-in tools for SEO, analytics, and social media integration can help you grow your online presence effectively.

Evaluating Features and Customization Options

Not all free website builders offer the same level of customization. Some platforms provide extensive creative freedom, allowing you to tweak layouts, colors, and fonts. Others may restrict customization to pre-designed templates. If you’re a beginner, prioritize ease of use. Builders with intuitive drag-and-drop interfaces are ideal for creating a professional-looking site without technical skills.

Advanced users might prefer platforms that support custom code or offer advanced SEO tools. These features let you optimize your site for search engines by editing meta titles and descriptions. Before deciding, check user reviews to understand how others rate the platform’s usability and customization options. Real-world feedback often highlights strengths and weaknesses that aren’t immediately obvious.

Understanding Free Plan Limitations

Free plans can be a great starting point, but they often come with restrictions. For instance, many platforms require you to use a subdomain, which can make your site look less professional and hurt its SEO performance. Ads are another common drawback of free plans. They can clutter your site and distract visitors from your content.

Storage and bandwidth limitations are also worth noting. These restrictions can affect your ability to upload content or handle high traffic. Some free plans even limit the number of pages you can create, which may hinder your site’s growth. While the value of free plans is undeniable, understanding these limitations helps you make an informed choice.

Comparing Ease of Use and User Interfaces

When choosing a drag and drop website builder, ease of use and user interface play a critical role. These factors determine how quickly you can create a website and how enjoyable the process feels. Each platform offers unique features that cater to different levels of experience and design needs.

Wix is often praised for its flexibility. Its unstructured editor allows you to place elements anywhere on the page. This freedom makes it highly customizable, but it can feel overwhelming if you’re new to website building. On the other hand, Squarespace provides a more structured experience with its Fluid Engine. This system guides you through the design process, making it intuitive and beginner-friendly. However, it limits pixel-perfect placement, which may frustrate advanced users.

If you’re looking for simplicity, platforms like SITE123 and Google Sites stand out. SITE123 focuses on speed and efficiency, offering pre-designed layouts that require minimal adjustments. Google Sites integrates seamlessly with other Google apps, making it a great choice for collaborative projects. Both platforms prioritize ease of use but offer fewer customization options compared to others.

For those with some design experience, Webflow provides advanced tools for creating professional-grade websites. Its interface includes features like custom animations and interactions, which allow for greater creativity. However, the learning curve is steeper, so it’s better suited for users with technical skills.

The choice between these platforms depends on your goals. If you want complete creative control, Wix might be the best option. For a guided and polished experience, Squarespace is a strong contender. Beginners who value simplicity may prefer SITE123 or Google Sites, while experienced designers might gravitate toward Webflow.

Ultimately, the best drag and drop website builder is the one that aligns with your comfort level and project requirements. By understanding the strengths and limitations of each platform, you can make an informed decision and enjoy a smoother website creation process.

The top 11 free website builders offer unique strengths tailored to different needs. Platforms like Wix and Squarespace excel in creative design, while Weebly and SITE123 prioritize simplicity and speed. For advanced design control, Webflow stands out, and Google Sites provides seamless integration with Google Workspace. PageOn.ai emerges as a standout tool, leveraging AI to simplify website creation and enhance productivity. Its intelligent features make it ideal for professionals and small businesses seeking efficiency.

Choosing the right drag and drop website builder depends on your goals. Assess your needs carefully, whether for personal projects or business growth. Explore these free website builders to find the one that aligns with your vision and helps you create a professional online presence effortlessly.